Just when you thought it was save to go back to UGO:
According to the MSNBC article, The new shapes are larger, more eye-catching and best of all, don\’e2\’80\’99t require users to click through to another site. Many will be sizable enough to carry the advertiser\’e2\’80\’99s full message.
So basically you’ll be able to see all of Gary Coleman instead of just his face, or his bowling shoes, or his autographed UGO ballcap.
The article goes on to speculate that due to the size of these new ad formats, companies will have to change the layout of their pages. That could mean slimming down their own content to make room for the bigger ad formats.
The Internet Advertising Bureau plans to reveal standards for seven new ad shapes that include two vertical units and five large rectangular units. Gone from the standards will be the familiar long and lean “page topper” ads we’ve come to know and love and ignore.
Here’s just a sample of things to come:
Hang in there, Crossroads! You’re not dead, yet! I’ve already begun working on “slimming down content” to prepare. The new version of this update will read: Bigger Ads – Me No Like. Discuss?